Everyone has to start somewhere, so if you’re writing for content companies you’re not doing yourself a disservice. I’ve made thousands of dollars writing for content companies. ContentWriters.com once paid me more than $400 to write a single blog post. They didn’t even publish it. Had they published it, they would have paid me an additional $500. The problem is, you don’t get gigs like that every day. They are few and far between, but it was nice to add that $400 to my regular income.
See, that’s what you need – steady and regular income. That’s what I needed, so I started applying to basically anything that promised regular work on various freelance job boards. Don’t do that though. Job boards are a waste of time. I’ll tell you how to avoid the pitfall of wasted applications, and hone in companies who will respond.
Marketing Companies NOT Content Companies
As fate would have it, I stumbled into my steady gig – a marketing company that pays writers to ghostwrite blog posts for their clients. It’s not going to make me famous, but it has provided me with reliable income for more than four years. I started at $0.03 per word and wrote 500 to 600 word blog posts in excess of ten to fifteen per week. It was exhausting, but I was able to negotiate a higher rate. Now, I can make a decent week’s pay with eight to ten articles.
So, the real question is how you can do it without making the same mistakes I did. I sent out innumerable queries and copies of my resume before my steady gig called me. I wasn’t specific about who I applied to (I queried law firms, content farms, popular blogs, and more). If I had narrowed my search only to marketing companies, I would have found reliable work sooner. Look for companies that promote their clients online. You can start your search locally, and then expand to big cities across the country.
It’s not hard to find marketing companies that will pay you to write, if you know where to find them. Avoid job boards. Instead, use LinkedIn and Google to search for them. On LinkedIn, you can search for marketing companies (you can’t message them unless you pay, but you shouldn’t message them on LinkedIn anyway), then use Google to find out more information about them. From there, you can see if they have a hiring portal or use an email address to write the company’s CEO or editorial staff. Ask for a job, and then be prepared to do this twenty more times.
Always Be Querying And Applying
The secret is to keep at it. Apply with as many companies as possible, and don’t be afraid to reach out for help. Make connections with other marketers/writers and ask them where they work. I’ve helped a few close friends score some great jobs over the years.
Just recently, I helped one of my best friends get a job with the same marketing company I work for. This was a real feat because I’d asked them to hire friends before, but they weren’t needing any new hires. They hired her straight away because they happened to really need people this month. Also, she’s smart and very uniquely talented, which helps a lot when you’re trying to score writing gigs.
Don’t be afraid to apply for the same job a few times. I’ve done it, including recently when I applied to TheRichest.com for the third time and got the job. TheRichest.com isn’t a marketing company, but rather a popular website/blog, which I get into in the next segment (link at the end of this article). Basically, I applied to them three times over the last year and a half, and now I’m writing there and I couldn’t be happier.
Get Your LinkedIn Together
Be on your a-game in regards to your online presence. If your Facebook truly is for friends, make it private. I keep mine public because I welcome a lot of extra attention and don’t fear anyone seeing what I post there. Potential employers will have a look at anything and everything that’s visible about you, so Google yourself and see what’s out there.
Your LinkedIn page represents you as a business. I look at it this way: I’m my own business, and LinkedIn is my storefront. I make sure it includes sample documents and links to stuff I’ve published. My bio reflects more of what I want to be doing, rather than what I’m actually doing, in order to attract the right employers.
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